The Basics of SEO – Everything You Want to Know But We’re Afraid to Ask…

Mychelle Garrigan runs Firelink Digital Marketing, which serves small to medium-size businesses and non-profits, with a special niche for pet care professionals. She provides a full range of online business services include WordPress website design, search engine optimization (SEO), Google Business Profile setup and management, website audits, copywriting and strategy development for content marketing and social media marketing. She also has specialties in helping individuals develop online courses and events and web accessibility and runs an online course platform for pet care professionals at Hippocampus Online. She studied web design, internet technology and programming at UNLV and the Iron Yard Front End Engineering program.

Mychelle’s professional background includes over 20 years working in administration, development, and marketing/communications positions in the non-profit world. She has a MSW with a concentration on Community Administration, Planning and Programs from UCLA. In addition to her digital marketing and web design experience, she has worked as both a professional editor and writer and has written for several websites on dog and cat behavior and training and small animal, bird, and reptile care. She has worked as both a volunteer and staff person in shelters and rescues across the U.S. and previously worked in administration for the Association of Professional Dog Trainers, the International Association of Animal Behavior Consultants, and the United States Dog Agility Association. She also has a CDBC from IAABC. She currently serves on the board of the Sioux Empire TNR Coalition, a new non-profit looking to create a TNR program for feral cats in Sioux Falls, SD. Mychelle lives with her dogs Kaylee and Jack, cats Ranni and Howl, Torrent the cockatiel and Amos the conure, two bearded dragons, two ball pythons, and several fish in Sioux Falls, SD.